Case Studies

Case Study:
Learning & Development

The Challenge

A leading payment scheme planned to introduce couple of workshops in the country inviting a wide range of banks. The objective was to help educate the banks’ staff about the payment industry and specifically Credit cards to ensure we grow their acquisition in the market.

The Challenge

We held 2 workshops for banks in Cairo:

Each workshop included 40-50 staff from different banks to introduce them to the payment industry as a whole and specifically to the Credit cards.

The invitations were sent to banks who recommended attendees from their staff, whether RMs, Wealth Management, call center & anti-attrition staff.

The invitations were sent to banks who recommended attendees from their staff, whether RMs, Wealth Management, call center & anti-attrition staff.

The Results

The workshops were delivered successfully in English & Arabic to a total of 100 staff. Where we offered customized training to help staff understand the different products, specifically the Credit cards and why are they profitable to sell. The outcome was to help us grow our credit card penetration at those banks who attended the courses .