Success Stories
We are proud to share some of our success stories
Case Study: Tax Planning & Restructuring
The Challenge:
A leading Multinational Company had carried out several national projects in Egypt. The client received a huge tax claim based on deemed profit assessment. Also, the tax claim notification procedures were not properly executed which had put the client at great tax risk.
The Process:
- We took the necessary legal procedure to re-do all the tax claims procedures to the right track.
- We carried out the proper tax audits.
- Agreed with the Tax Authority to resolve the dispute without going to Court.
The Results:
The re-tax audit as well as the out-of-court resolution procedures had resulted very amicable tax savings to the client as the tax claim was reduced to 20% and the delay penalties were reduced accordingly.
Case Study:
Tax Planning & Restructuring
The Challenge:
A Holding Company with diversified businesses through its subsidiaries located at different Jurisdictions. The Group of companies had several Intercompany Transactions (Management Fees, Loans, Dividends etc.,). There was significant tax risk associated with these Intercompany transactions in terms of Economic Double Taxation.
The Process:
- We analyzed the I/C transactions (nature, type and conditions as well as the Legal & Economic substance of these transactions).
- Identified the potential Tax Risks.
- Suggest the best Tax Restructuring scheme that potentially reduces the Tax Risk.
The Results:
Group of Companies restructuring had done as planned.
Case Study:
Learning & Development
The Challenge:
A leading payment scheme planned to introduce couple of workshops in the country inviting a wide range of banks. The objective was to help educate the banks’ staff about the payment industry and specifically Credit cards to ensure we grow their acquisition in the market.
The Process:
We held 2 workshops for banks in Cairo:
- Each workshop included 40-50 staff from different banks to introduce them to the payment industry as a whole and specifically to the Credit cards.
- The invitations were sent to banks who recommended attendees from their staff, whether RMs, Wealth Management, call center & anti-attrition staff.
The Results:
The workshops were delivered successfully in English & Arabic to a total of 100 staff. Where we offered customized training to help staff understand the different products, specifically the Credit cards and why are they profitable to sell. The outcome was to help us grow our credit card penetration at those banks who attended the courses.
Case Study:
New Product Launch
The Challenge:
A leading financial service provider planned to introduce a new product (QR payment technology). The objective was to help the bank educate their staff as well as introduce the product to their clients for a proper launch.
The Process:
We worked closely with the bank to:
- Conducted 8 training sessions for 800 staff as well as 30 ushers who will be present at the bank branches for the launch campaign.
- Run a launch campaign in 15 branches, where customers who apply for the product, activate it and perform the first transaction will receive an instant giveaway.
The Results:
Our workshops gave the branch staff enough knowledge of the product that helped overachieve the sales KPIs. As a result of the successful launch, the bank run the following campaign for another 15 branches.
The Project deliverables included: forecasted market sizing, GTM strategy, running consecutive two BTL marketing campaigns for customer acquisition, holding staff training sessions, and post-launch results review.
Case Study:
Educational Portal project
The Challenge:
Central Bank of Egypt wants to grow the number of SME companies within the financial sector. In collaboration with the Egyptian Banking Institute, they launched the Initiative with many banks to enable selective branches to serve the SME clients to attract them into the banking community. To complement the effort of all banks CBE and EBI agreed to launch an online portal where the SME will find information about how to run their business. Hence professionals were invited to provide FAQ, curriculum material, and exams.
The Process:
In order to support the SMEs in running their business, the CBE and EBI invited consultant firms in different business fields to prepare Arabic language training material, FAQ as well as exams to accredit experts in different fields who can support the SMEs later on in their business.
The Results:
The project was delivered to EBI in January 2020, which will be uploaded later on into the online portal to explain to SMEs different subject matters including why do they need to deal with banks and the benefit from accepting card payment transactions for their profitability and cash management.a
Case Study:
Segmentation
The Challenge:
One of the largest private banks in Egypt was introducing one Debit product/card to all their customers (more than 1M clients). Where the client wanted to know the best products to issue for each segment that would be accepted from their customers and merchants.
The client wanted to segment their customers, from consumers and merchants, across the five different new segments they introduced.
The Process:
We worked with the bank to design different banking segments with one objective to study their customers and identify the relevant segment for each of them, then we start migrating them from the current card product they have into the new product.
The Results:
The project deliverables include a Business case for the new products with a profitability assessment for the new products. A migration project was completed in 2 years for the 1M customers, following which the new segments were used for all new customers who joined the bank. Full training sessions were given to bank staff to ensure their understanding of the new products.